If you can’t track leads, how will you get customers?
Should you focus on social media? SEO? PPC? Facebook Ads? Email? Customer attribution shows you what works best—and makes it easier to find your top-performing marketing channels.
Trace customers’ paths from start to finish, then use data to discover trends
Does social media or search convert better? What makes your visitors more likely to convert? Create attribution reports to measure the effectiveness of all touchpoints that lead up to a customer’s conversion.
Make your marketing as profitable as possible
With attribution, you’ll know what marketing and advertising efforts are generating leads for your business, allowing you to optimize your ad spend and make more informed business decisions.
Works with your existing UTM link tracking
Attribution uses the industry standard UTM parameters to track visitor sources once site tracking is enabled.
When you connect attribution to automation, you create more personal experiences
- Trigger automations based on source
- See the customer journey
- Personalize your marketing
- Know when a contact converts
Trigger automations and create segments based on where customers come from. See which sources convert the most leads.
When you click on a contact, you can see the exact path they used—from Google, to Twitter, to Facebook, to web search, to conversion.
Use attribution data to customize your follow-up based on where your leads come from and the actions they take.
Notify your team when a conversion occurs. Define custom conversion events based on your specific business goals.
