CUSTOMER EXPERIENCE AUTOMATION (CXA)
Treat every customer like your most important - whether you have 10 or 10 million
Customer experience is everything
A great product is no longer enough to keep customers coming back
The experience must be great too
And buyers are looking for more personal connections
This is why craft, bespoke, and small-batch everything is so successful
“Time” is the biggest barrier to a great customer experience
When there aren’t enough hours in the day, relationships fall through the cracks
But an “okay” customer experience is not okay
The difference between a 4.6 and 4.9 review is everything
The four pillars of Customer Experience Automation
Orchestration
Don’t replace Shopify, Facebook, or any of the channels you already use, orchestrate across them.
Since no two businesses are truly alike, Customer Experience Automation allows businesses to build the toolset that makes the most sense for their model, then orchestrate personalized experiences across it. “Orchestration” isn’t just a fancy word for plumbing, it’s about making your existing toolsets exponentially more powerful by connecting them to the broadest set of customer data. True orchestration makes best-in-class tools smarter, with every integration adding value to the entire ecosystem.
Segmentation
Don’t segment buyers by cohorts, segment by individuals.
The modern buyer generates such a large amount of data, it’s impossible for humans to keep track. But in order to send personalized communications, you need to understand what each person values, where they are in the customer lifecycle, and more. Customer Experience Automation tracks buyer preferences, behavior, and many custom attributes across the entire customer lifecycle, so you have the broadest possible data set for segmentation. Customize sends based on almost any parameter, so your messages are always targeted for the right audience.
Personalization
<Hi Name> is not true personalization
Your customers expect personal experiences, but you don’t have the time to serve each person one by one. What if you could create a completely new experience for every person? What if no one – even members of the same group – experienced the exact same thing? Customer Experience Automation uses data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer, so you can create entirely customized campaigns with minimal effort. Replicate the 1-1 personal experience for every customer, no matter how big your business gets.
Automation
Don’t just offload busywork, enhance your entire customer strategy with AI.
Old-school marketing automation tools can still require a lot of work. First you have to guess what people are interested in, then you have to build automations by hand (and change them by hand as your business shifts.) Customer Experience Automation looks at all your customer information, highlights what works best for each individual, and helps you improve your send strategy in real time based on customer behaviors. When you can provide each customer with the best possible experience in your sleep, it’s like getting an extra employee (without needing an extra desk.)
Customer Experience Automation enhances every software category
Email Marketing
Pull data from the entire customer lifecycle to continually refine your email marketing effectiveness
Marketing Automation
Connect the dots between your team, your website, and your marketing campaigns for a more personal customer experience
CRM
Get sales out of the silos and align day-to-day tasks more closely with current customer challenges and marketing campaigns
Account Management
Connect email, live chat, and text interactions so all teams are aware of support issues, upsell opportunities, and more
CXA helps companies across all industries, Worldwide
B2C
E-Commerce
Non-Profit
Education
Entertainment
Fitness
Healthcare
B2C
Software
Biotechnology
IT Services
Pharmaceutical
Finance
Consulting
CXA helps every part of the business meet its goals
Point solutions put people in silos, while all-in-one platforms force companies to pay for functionality they don’t need. CXA connects the dots between best-in-class tool sets and gives everyone a connected view of the customer.
CXA for Marketing
Engage like you have a personal marketer for everyone in your database. Get a 360° view of each unique contact and create highly personalized campaigns across the entire customer lifecycle.
CXA for Sales
Sell the right things to the right people at the right time. When you interact with every contact like you’ve known them for years, you build more authentic relationships and get better results. Tailor communications based on full visibility into what customers care about most.
CXA for Service
Account managers know more about the customer than anyone in the company, so why not leverage your expertise to improve messaging, help predict customer issues, and prioritize outreach based on the greatest need.
The CXA Difference
Automate completely unique experiences for your customers in minutes.
