Get leads. Target leads. Turn leads into customers.
Facebook Custom Audiences lets you target each contact based on where they are in the customer journey.
Why follow up with Facebook Ads?
On Facebook, people scroll looking for something to pay attention to. Facebook Ads offer razor-sharp targeting and trackable cost per lead, so that you can reach the type of person that will pay attention to you.
What does a Facebook Ad follow-up look like?
Your audience cares about different things at each stage of your funnel. Add or remove people from or to Facebook Custom Audiences to make sure that you’re always showing them a Facebook Ad they care about.